IKARUS VR began as a new chapter under IKARUS 3D—a chance to take our skills in virtual reality further. But our website didn't match what we were doing. It was static, hard to use, and missed the chance to show our real strengths.
The Goal: Transform IKARUS VR’s online presence into a showcase for domain-specific projects and tailored information—enabling clients to discover relevant case studies, understand our unique approach, and clearly see the value we bring in various industries.This case study explores how we rebuilt the digital experience to align IKARUS VR’s brand, workflow, and project success with the needs and expectations of their prospective clients.
We saw the issues right away:
1. Clients couldn’t easily see what we offered or how we stood out.
2. Services were hidden and hard to find.
3. Our creative and modern style was lost in a generic design.
4. Team members felt the site didn’t help them present our work confidently.
We needed more than a new design. We needed a whole new approach.
.png)
To get on track, we focused on:
1. Listening to Our Team: We spoke to everyone involved to learn what made IKARUS VR unique and what clients really wanted.
2. Checking Out the Competition: We studied other VR/AR websites but made sure ours would be different and true to us.
3. Bringing Clarity: We worked hard to make all our services clear and easy to understand. This made it easier for clients to reach out with meaningful questions.
4. Refreshing Our Visuals: We updated the site’s look to be bold and expressive, which our team and clients immediately liked.
5. Making Updates Simple: We set up a clean CMS(Content Management System) so anyone could add or change blogs and content with ease using Webflow
We used scrollytelling so the story unfolds as you scroll, making the site feel like a journey—just like diving into mixed reality. Each scroll reveals new content: project highlights, services, client feedback, and next steps. Calls to action are placed where visitors are most engaged, making it easy for them to connect or ask about working with us.Here's rationale for each section:
1. Striking Minimal Hero:
Opened with a clean headline and VR headset image—deliberately minimal to spark curiosity and focus the user on starting their journey.
2. Immediate Immersion:
Scrolling drops users right into real VR project experiences, simulating the feeling of entering mixed reality and making value clear from the start.
3. Clear Project Proof:
Each highlight includes key metrics (like scene complexity and frame rates) to establish credibility fast, without overwhelming details.
4. Stepwise Feature Discovery:
Features and capabilities are revealed in digestible steps, making advanced offerings feel accessible and engaging.
5. Platform Confidence:
Supported platforms are shown visually, building trust in technical flexibility right away.
6. Transparent Process & Human Touch:
The visual workflow and team presence demonstrate reliability and approachability, reassuring clients about both process and partnership.
.png)
After launching the new site, we didn’t just hope it was better; we checked the numbers and feedback:
1. More Engagement: User testing showed people spent a lot more time on the site. They scrolled all the way to the end, exploring more content than before.
2. Better Clarity: Because our services were easier to find and understand, we saw stronger, more focused client inquiries.
3. Stakeholder Praise: Internal and external feedback was positive—people liked the new visual style and found it much simpler to use and navigate.
4. Longer Visits: Time-on-site numbers went up, showing people were genuinely interested in our projects and story.
5. Easy Updates: The clean CMS made it simple for the team to add new projects and keep things fresh, which helped in client meetings and pitches.
6. Confident Presentations: The new site made it easier and more impressive when we showed our work to clients, helping us tell our story better.
A website that tells a simple, clear story—using smooth visuals and easy navigation—not only brings in more visitors, but also leads to better conversations with future partners and clients. With the right approach, our digital presence now matches the creativity and innovation that IKARUS VR brings to every project.
.avif)